5 Tips For Writing Landing Page Copy That Converts

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In this video I share 5 powerful tips for writing landing page copy that converts.

Tip #1 – Use customer testimonials.

One of the most powerful copy techniques to boost conversion is not about writing at all… it’s about letting happy customers write your copy for you.

Testimonials and reviews produce conversions like nothing else can.

Tip #2 – Focus on the benefits, not the product or service. (especially not features)

Customers don’t really care about your products or services. They don’t care about the “solution” you’re trying to sell them. Customers already know the solution they’re looking for. But different solutions offer varying benefits. So talk about yours.

Tip #3 – Take the time to write a bangin’ headline.

Today, people don’t carefully read all the copy on your landing page.

They skim.

They scan.

They flitter across the page, looking for something worthy of just 2 more seconds of their attention.

A strong headline tells them your page is worthy of their time. So make your headline BIG, strong, and concise.

Tip #4 – Don’t get fancy. Be simple.

The best advice for all your sales copy can be summed up in just two words:

Be.

Simple.

For example…

When GetResponse launched their Landing Page Creator, this is the copy they used…

1) Here’s what it is. (Landing Pages)

2) Here’s how it benefits you.

(The  perfect lead machine) Simple.

Simplicity has super powers of its own and should not be overlooked. Write the most simple, clear statements that you can think of that directly frame the major benefits of what you’re offering.

And last, but certainly not least…

Tip #5 – Write like you’re from earth. (a human being)

Write the way you would speak to someone. Use normal (human) words as if you were speaking to a child. Not to belittle, but to keep your copy as direct and to the point. You lose kids’ attention in like 7 seconds. Adults are the same today.

Sadly.

(thanks Internet)

To wrap it up, conversions depend on the words you use. Stick with direct statements that frame your benefits.

Thanks for watching.

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